There is no other way to filter this but… Halloween kills and Slices Up North Americas box office this weekend, earning $77.5 million. This is forty years after Michael Myers first appeared in theaters. Today, the box office murderer is still drawing huge audiences for a good scare these past three days when the film launched in 3,928 locations.
Universal’s “Halloween,” the 11th film in the horror franchise, beat expectations by becoming the best opening ever for the 40-year-old slasher series. It also took first place at the box office and is now the second-highest horror opening of all time, behind last year’s “It.”
Over recent years, horror films such as “Get Out,” “A Quiet Place,” have all surprised Hollywood with huge unexpected box office totals. “Halloween” followed the strategy and used their own brand recognition, capitalized on the recent popularity of the horror genre to bring in a killer weekend.
“I am enormously proud of this film,” Blum said in a statement. “‘Halloween’ brings the franchise back to life in a fresh, relevant and fun way that is winning over fans and critics alike.”
Directed by David Gordon Green, “Halloween,” brings back Jamie Lee Curtis as Laurie Strode, Nick Castle as Michael Myers and basically ignores all the other sequels and spinoffs aside from John Carpenter‘s original. This was a genius move, which I think a lot of movies and studios are probably going to follow from here on out.
“Halloween” is now officially Jamie Lee Curtis’ biggest opening to date. It’s the biggest launch ever with a female lead over 55 years old, as well as the best horror opening with a female lead.
The industry is on a major roll right now and the rest of the year looks very promising for the film industry. With potential blockbusters such as Warner Bros.’ “Fantastic Beasts: The Crimes of Grindelwald,” Paramount’s “Bumblebee” and Disney’s “Mary Poppins Returns” still on the schedule for the rest of the year… this means there is a lot more to see and a ton of money left to be made at the box office.